1. PRIVACY POLICY — SNUGGLE BUDDY

This Privacy Policy describes how Snuggle Buddy (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

CONTACT US

After reviewing this policy, if you have any further questions, would like more information about our privacy practices, or wish to file a complaint, please contact us by email at info@snugglebuddy.com.

COLLECTION OF PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to any information that identifies an individual as "Personal Information."

Device information

Purpose of collection: to load the Site correctly for you and to perform analytics on Site usage to optimize our Site. Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Disclosure for business purposes: shared with our processor Shopify. Personal Information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the Site.

Order information

Purpose of collection: to provide you with products to fulfill our contract, process your payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, in accordance with the preferences you have shared with us, provide you with information or advertising relating to our products and services. Source of collection: collected from you. Disclosure for business purposes: shared with our processor Shopify. Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer service information

Purpose of collection: to provide customer service. Source of collection: collected from you.

All credit/debit card details and personally identifiable information will NOT be stored, sold, shared, rented, or leased to any third parties.

MINORS

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe that your child has provided us with Personal Information, please contact us at the address above to request deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We use Shopify Audiences to help us display ads on other websites with our advertising partners.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by visiting:

Facebook: https://www.facebook.com/settings/?tab=ads Google: https://www.google.com/settings/ads/anonymous Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/

USE OF PERSONAL INFORMATION

We use your Personal Information to provide our services, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

LEGAL BASIS

In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following legal bases:

Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; The protection of your vital interests; The performance of a task carried out in the public interest; Our legitimate interests, which do not override your fundamental rights and freedoms.

RETENTION

When you place an order through the Site, we will retain your Personal Information for our records, unless you ask us to erase this information. For more information about your right to erasure, please see the "Your Rights" section below.

YOUR RIGHTS

GDPR (Europe)

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated, or erased.

CCPA (California)

If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the "Right to Know"), to transfer it to a new service, and to request that your Personal Information be corrected, updated, or erased.

Canada / Quebec

If you are a Canadian or Quebec resident, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us using the details above.

COOKIES

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use several different types of cookies, including functional, performance, advertising, and social media or content cookies.

Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you do not have to re-enter this information every time you return to the site or navigate from one page to another.

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies may negatively impact your user experience, and some parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu.

DO NOT TRACK

Please note that, due to the lack of a consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and use practices when we detect such a signal from your browser.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

COMPLAINTS

As noted above, if you wish to file a complaint, please contact us by email using the details provided under "Contact Us" above.

If you are not satisfied with our response to your complaint, you have the right to file your complaint with the relevant data protection authority in your jurisdiction.

CONTACT US

Email: info@snugglebuddy.com

Last updated: August 2026

Snuggle Buddy — Comfort that feels like home.