Snuggle Buddy
Snuggle Buddy
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Snuggle Buddy
Product Details
Product Details
Tech & Specs
Tech & Specs
What's In The Box
- (1) Snuggle Buddy Plush
- (1) Real-feel heartbeat device (batteries included)
- (1) Disposable overnight heat pack
Features & Care
- Real-feel heartbeat: A soft, pulsing heartbeat that mimics the comfort of their mum, with a simple on/off button so you choose when they need it.
- Long-lasting comfort: Batteries last for weeks of use, depending on how often it runs.
- Overnight warmth: Includes an air-activated heat pack for an extra source of gentle warmth through the night.
- Machine washable: The plush is easy to clean on a gentle cycle with mild detergent, then air dry. Always remove the heartbeat and heat pack before washing.
Backed by 10,000+ Settled Dogs
Honestly thought I was wasting my money on an expensive teddy. I was completely wrong. The heartbeat genuinely settles her in a way none of the normal toys ever did. Three weeks in and she sleeps through every night. Wish I'd stopped doubting and bought it sooner.
I worried he would get hooked on it and never sleep without it. The opposite happened. He is a calmer dog all round now, and even though we switched the heartbeat off weeks ago, he still takes himself to bed with it every night. It gave him confidence, not a crutch.
We adopted a nervous three year old rescue who couldn't be left alone without destroying something. This isn't just for puppies. The camera now shows him curled up with it instead of pacing by the door. First time in months I can leave the house without that knot in my stomach.
Sleep Through The Night
No more lying awake to the crying or sleeping by the crate. The gentle warmth and pulsing heartbeat settle your puppy the way their mum once did, so they sleep through, and so do you.
Real-Feel Heartbeat
A soft, pulsing heartbeat that mimics the comfort of their mum, with a simple on and off button so you decide when they need it. No fuss, no medication, just comfort whenever it helps.
Lifelong Comfort
You will not raise a dog that cannot cope without it. Snuggle Buddy grows into their trusted companion for fireworks, vet visits, travel and time alone, for years to come.
Machine Washable & Safe
Those first crate weeks get messy. The cover is fully machine washable and made with pet-safe materials, durable and built to last, so accidents never mean the end of their comfort.
How It Works
Finally, Sleep Through The Night
Puppies whine and bark because they miss the warmth and heartbeat of their mother. It is not bad behaviour, it is loneliness. And listening to it, night after night, breaks your heart and your sleep.
Buddle recreates that intimacy with physical warmth and a pulsing real-feel heartbeat. The result? Your puppy feels safe, settles down faster, and sleeps soundly. No medication, no restraint, just comfort, for both of you.
Katie's first week with Snuggle Buddy
"The first nights were brutal. She cried for hours and I lay awake on the floor next to her crate, feeling like I was failing. By the third night with Snuggle Buddy she settled on her own, and we both finally slept. I only wish I'd found it sooner." — Katie, first-time puppy mum
Safe & Natural Comfort
Safe & Natural Comfort
Calms your dog without medication or restraint. Perfect for crate training, fireworks nights, thunderstorms and easing separation anxiety, gently and safely.
The Heartbeat They Settle To
The Heartbeat They Settle To
The heartbeat that started it all. We pioneered the technology that has comforted over 10,000+ pets worldwide.
A Friend For Life
A Friend For Life
Durable, machine washable and built for real life. Buddle becomes the lasting companion your dog turns to for comfort, through fireworks, vet trips and every new chapter, for years to come.
Our Story
We’re dedicated to providing comfort for your entire family.
Snuggle Buddy started with a simple, sleepless truth: a new puppy crying alone, and an owner lying awake, desperate to help and not knowing how. We did not want another gadget or a bottle of pills. We wanted to give dogs back the one thing they lose on that first night away from their mum: the warmth and heartbeat that tells them they are safe.
Today Buddle helps dogs across the UK sleep easier and feel less alone, and helps their owners finally rest too. Because comfort is not just for them. It is for your whole family.